Crisis Chronicles
The Crisis Chronicles examines reputation-defining moments — what went wrong, what went really wrong, and what leaders must learn for the next time. Featuring Brad Chase, a 20+ year crisis communications veteran.
Why the Internet of Things Has a Dying Brand
Republication of an opinion column for WeSpeakIoT.com:
At approximately $1 trillion, the IoT industry is well established with an incredibly bright future. It’s also among the least respected by political officials, financial markets, tech leaders and the news media. An industry rebrand is desperately needed.
SoFi Turns Issues Into Crises
SoFi, a $30 billion private financial institution, today sent out an email about a hack of consumer personally identifiable information (PII)...from three weeks earlier….
That’s sketchy.
Aligning Company Action with Core Values
Levi Strauss & Co.'s partnership with Lalaland.ai in March 2023 to use AI for creating diverse models sparked significant backlash and viral attention, critiquing the move as a step away from genuine diversity and inclusivity. This reaction from the internet and coverage by major news outlets highlighted the communications challenges and potential risks to LS&Co's reputation, sales and investments.