Newsroom
Chase Global is a strategic communications, crisis management, and reputation management consultancy founded by Brad Chase. The coverage below reflects Brad’s public commentary, media work, and experience advising organizations, leaders, campaigns, and public-facing figures during high-stakes moments.
Trump Revives Red Scare Rhetoric Ahead Of US Midterms
Brad Chase, a veteran communications and crisis management strategist, sees Trump's communism fixation as a messaging misstep. "Communism is a word that just doesn't resonate anymore" for Americans under 50, Chase told AFP.
California special interest groups follow Newsom into early 2028 primary states
Political strategist Brad Chase argues that the barrage of criticism could give him an advantage over Democratic rivals who are not yet operating on a national stage. “Newsom’s been hard at work on his own campaign since 2024, so enhanced criticism from all angles in every corner of the nation just helps him hone his messages.”
Democrats Berated for Flat-footed Trump Response
Brad Chase, who has worked in communications and crisis management for more than 20 years, says Democrats are not speaking the language of voters with their focus on nuance and ”high-minded ideals.” Chase added ”The Dems act like lawyers and bend over backwards to explain what is 'alleged' or to explain things rather than just tell people.”
Brad Chase of Chase Global, a Truth Teller with a True Heart
“It’s a horrid stereotype that those in media relations will say anything to get coverage for their clients, even if it’s a big stretch. Then there are guys like Brad Chase, who aren’t afraid to truthfully confront the reality that PR is at a precarious crossroads of sorts.”
How Public Affairs Pros Foster Trust with Suspicious Audiences
Chris Guenza, partner at Chase Global, has seen his fair share of complex comms issues. Guenza works at a firm that specializes in crisis issues and reputation. Guenza said that their genuine efforts paid off and being authentic was a major player in gaining the community’s trust and ultimately, project approval.
So, You’ve Found Yourself in a Scandal — Here’s How to Survive It
"Don’t dress it up or try to sound smart. Literally say ‘I’m sorry. I’m horrified and embarrassed,’ he says. If the facts are 100 percent unequivocally wrong, Chase says you can explain that right off the bat. “Don’t get defensive and write a novel explaining your every feeling and second-to-second movement; just lay out simple facts,” he says.
Coordinating PR and Marketing to Avoid Unwise Ad Placement and Reputation Damage
“You just know putting things on CNN, Fox News, or any sort of potentially politicized outlet...is a higher risk," says Brad Chase, founder at Seattle-based communications firm Chase Global.
How the NRA might repair its reputation
“They need to fire their communications team,” Chase said. “Bring in gun owners and non-gun owners alike who will staunchly defend the Second Amendment, but also accept the fact that it needs to be updated to be compatible with 21st-century life.”
Big and Small, N.R.A. Boycott Efforts Come Together in Gun Debate
[Chase] and a longtime friend, whose son survived the Parkland shooting, initiated a petition on Thursday that asked people to “flood Amazon’s Legal Department with calls.” The pair hoped for 5,000 signatures. By Tuesday afternoon, they had more than 200,000.
LAX Becomes a Battleground Between 2 Retailers — Over Water
“Hudson Group is price gouging customers here at LAX as well as all across the nation," said Kitson spokesman Brad Chase. "They make millions and millions of dollars off the backs of air travelers. To lower the price to a fair rate of $2.55 will hit them hard on their bottom line.”
Daily Fantasy Sports in Danger with Silicon Valley Biz Model: Anarchy + Confrontation
Guest Column: Daily fantasy sports (DFS) is projected to be worth $15 billion per year, but recent political losses in New York have set the industry back by years and resulted in the loss of countless American jobs. Although DFS won an emergency motion from a New York appellate court allowing its companies to remain in business, the industry is in desperation mode…
Not Another Millennial Trend Story
Guest Column: The volume and depth of stories makes sense -- there are as many as 80 million millennials in America. But media coverage has moved beyond reporting and analysis into a grey area where the deconstruction of the group borders on obsessive, sensational and derogatory.
State Senator Challenged by Opponent Over Her Residency
The lawsuit alleges the senator has not given up living in her 14,000-square-foot home in Laguna Niguel for a 570-square-foot studio apartment that “has no dishwasher, and no washer dryer hook ups.’’ Brad Chase, a spokesman for Young, said the campaign sent flowers to the Irvine apartment and they sat uncollected on the doorstep for a week.
Tacoma Man Released from Prison in Nicaragua
Brad Chase, a spokesman for the family, said Puracal “is free and clear. (Puracal) will not be making any public statements or doing media interviews for the foreseeable future,” said Chase, adding that the family will make a full statement Thursday evening.
California grocery workers authorize strike option
Brad Chase, a spokesman for the supermarkets, said they were disappointed by the results of the vote, but hopeful that negotiations would resume "within the next week or so. As a business, we have a responsibility to our shareholders, our employees and our customers to be prepared for every contingency," Chase told Reuters.