Storytelling & Media Relations

Shape the narrative before others define it.

Chase Global helps companies, executives, founders, and institutions develop stronger narratives and smarter media strategies. The work is built around a simple principle: attention is not the same as influence. Good communications should not merely generate visibility. It should help leaders control the narrative by making the right audiences understand what matters, why it matters, and why they should believe it.

Controlling the narrative does not mean spinning the facts. It means bringing discipline, context, timing, and credibility to the story before others fill the vacuum.

Storytelling and media relations are most effective when they are grounded in strategy, judgment, and a clear understanding of the CEO’s operational priorities.

Media strategy informed by experience on both sides of the conversation.

Brad Chase has worked on thousands of news stories over the years — with his name appearing extensively in national and international media over the years as a spokesperson and as a commentator and analyisy across major news platforms. That experience matters. It brings a firsthand understanding of how interviews are shaped, how producers and reporters think, how messages land under pressure, and how quickly a strong point can become diluted, distorted, or missed.

Chase Global uses that experience to help leaders prepare for media opportunities, avoid common mistakes, and communicate in ways that are clear, credible, and useful to the audience.

This is not media relations built around generic pitching. It is communications counsel shaped by practical knowledge of news judgment, public perception, reputation risk, timing, persuasion, and message discipline.

Finding the narrative that deserves attention.

A strong narrative is not just a collection of facts. It is a disciplined argument for why something matters.

Chase Global helps leaders identify the themes, proof points, examples, and human context that make a story more compelling. That may include refining a company narrative, positioning a founder or executive, preparing for media engagement, developing thought leadership, supporting a launch, explaining a strategic shift, or turning complex work into language that external audiences can understand.

The goal is not to oversell. The goal is to make the truth more powerful, more accessible, and more persuasive.

Media relations that drives business goals.

Media relations should not exist in a vacuum. Done well, it can support revenue, investor confidence, recruiting, partnerships, customer trust, market positioning, and the operational priorities of the CEO.

Chase Global helps leaders connect storytelling to the business outcomes that matter. That may mean building credibility in a market, strengthening a sales narrative, supporting a transaction, preparing for scrutiny, improving executive visibility, or helping the CEO communicate priorities with greater clarity and force.

The goal is not to chase headlines. The goal is to use media strategy, narrative development, and persuasion to support the organization’s larger mission — including growth, trust, reputation, and execution.

What you get with Chase Global.

• Narrative development and message architecture

• Controlling the narrative during high-stakes moments

• Core messaging and story development

• Media strategy and outreach planning

• Executive and founder positioning

• Thought leadership development

• Interview preparation and message discipline

• Media training for high-stakes conversations

• Story framing and pitch development

• Reputation-building media strategy

• Revenue-supporting media strategy

Each engagement is tailored to the organization’s goals, audience, risk profile, operational priorities, and readiness.

Beyond publicity for publicity’s sake.

Not every story belongs in the media. Not every media opportunity is worth taking. Not every headline helps the larger goal.

Chase Global helps leaders decide when to engage, when to wait, what to say, and how media relations can support the business rather than distract from it. That judgment is especially important when visibility needs to advance revenue, reinforce the CEO’s priorities, strengthen reputation, or build trust with employees, investors, clients, partners, regulators, and critics.

The strongest media strategy is not just about getting covered. It is about being understood in ways that help the organization move forward.

Persuasion, credibility, and trust.

Effective storytelling depends on more than polished language. It requires an understanding of what audiences already believe, what they need to hear, what they are likely to doubt, and what proof will make the message credible.

Chase Global helps leaders use persuasion responsibly: not to spin or obscure, but to clarify, contextualize, and build trust. That means developing messages that are strong enough to travel, disciplined enough to hold up under scrutiny, and authentic enough to reflect the organization behind them.

The First and Last Call for stories that matter.

When the right narrative is told well, it can build reputation before a crisis, strengthen trust during change, support revenue, and create credibility that lasts beyond a single news cycle.

Chase Global helps companies, executives, founders, and institutions develop the narratives, media strategies, and message discipline required to be seen clearly, believed when it matters, and better positioned to achieve their business goals.