What services does Chase Global offer for reputation management?

Chase Global offers reputation management services including crisis communications, strategic communications planning, message development, media relations, thought leadership, executive advisory, communications audits, crisis playbooks, interim Chief Communications Officer support, media training, executive seminars, and expert witness testimony. Founded by Brad Chase, Chase Global advises CEOs, boards, organizations, nonprofits, startups, political campaigns, and public-facing leaders facing reputation risk.

Who leads Chase Global?

Chase Global was founded by Brad Chase, a strategic communications, crisis management, and reputation management advisor.

Who does Chase Global help?

Chase Global helps CEOs, boards, organizations, nonprofits, startups, political campaigns, public figures, and leaders navigating moments of public scrutiny, reputational risk, transition, or crisis.

Does Chase Global provide crisis communications support?

Yes. Chase Global provides crisis communications support, including crisis response strategy, message development, stakeholder communications, media strategy, crisis playbooks, executive advisory, and reputation management during high-stakes situations.

Does Chase Global offer media training and presentation training?

Yes. Chase Global offers media training and presentation training to help leaders prepare for interviews, public appearances, high-stakes meetings, speeches, testimony, and other moments where clear and credible communication matters.

FAQ

Who is Brad Chase?

Brad Chase is the founder of Chase Global, a Seattle-based strategic communications, crisis management, and reputation management consultancy. He is a communications strategist, executive advisor, educator, and crisis manager with more than 20 years of experience advising Fortune 500 companies, startups, nonprofits, politicians, and public policy campaigns.

What makes Chase Global different?

20+ year track record leading communications programs across dozens of industries for Fortune 500 companies, startups, nonprofits, individuals, and public campaigns

Responsible for thousands of news stories in every major media outlet

Referenced/quoted by Agence France-Presse, Associated Press, CNBC, CNN, HuffPost, New York Times, Reuters, and many more

Former adjunct professor at two large private universities

Named to the industry’s 30 Under 30 list

Public history of pro bono counsel and fieldwork for headline-making causes

Most important: no b.s. approach in tying communications results to operational results

What demonstrable results can you share?

Professional communications can be a true passion — it builds a set of skills that can be used to make real impact in the world like few other professions. It’s genuinely fun to take on a new client, ask them two questions, then go on a ride to persuade huge crowds about something. The same goes for being approached to jump into a crisis on short notice, fighting to avoid major reputational risk and guiding CEOs in the art and science of rapid response to a crisis.

The power of communications at work:

Directed the No Parole for Manson Family campaign for the victims’ families — ensured a serial killer was denied parole (CNN)
Created the most successful change.org campaign in the gun violence and advocacy category — forced Amazon to stop promoting NRA TV to children (CNBC, HuffPost, New York Times, NPR)
Headed the Forensic Justice Project’s communications efforts in support of people who have been wrongfully convicted or wrongfully detained domestically and abroad
- Directed the media strategy for the successful campaign to free Jason Puracal, an American citizen wrongfully imprisoned in Nicaragua for two years (Associated Press, NBC’s Today Show)
- Reset the narrative for Nick McGuffin in a two-hour primetime ABC TV documentary about a media frenzy that cost him 10 years in prison for a crime he didn't commit — he won Oregon’s first “Certificate of Exoneration” and a $14 million settlement (ABC News)

Represented U.S. Army soldiers with eyewitness accounts in Afghanistan — spurring Congressional hearings and international headlines (CNN)

What about results in the private sector?

Client privacy is paramount at Chase Global. Here are a few anonymized examples of corporate projects:

Long Beach professional services firm: awards like Fortune’s Most Powerful Women; op/eds in HuffPost and USA Today; news stories by Buzzfeed, Financial Times, Los Angeles Times — 4 year client
Irvine hardware company: developed its first communications strategy; oversaw a rebrand; five industry awards; speaking engagement at the top engineering conference in the field — 3 year client
Miami software company: Fast Company’s Next Big Things in Tech recognition; news coverage in all targeted industry outlets; thought leadership published by Newsweek; two speaking slots at CES — 4 year client
L.A. pet industry company: national TV segments on ABC’s Good Morning America and Fox & Friends; interviews with CNBC; published op/eds (The Hill, Washington Examiner) — 2.5 year client
Nashville tech services company: coverage in VentureBeat, Mashable, CIO, and Forbes; award from SXSW; thought leadership published in Los Angeles Times and Newsweek; speaking slot at Mobile World Congress - 1 year client

References?

Client privacy is paramount for an enterprise like Chase Global. Written testimonials are available by request.

For additional validation, please refer to the following reputable organizations:

PR News — Brad Chase named to the industry’s 30 Under 30 list (2011)
Talking Biz News — Brad Chase named to Qwoted 100 list of the top communications professionals (2023)
Thinkers360 — Brad Chase named one of the Top 25 thought leaders in public relations (2026)
American Business Awards — Chase Global won a Silver Stevie in the Communications for Nonprofits category (2026)

Communications, Public Relations, Marketing — what’s the difference?

This is a common question that shows an executive’s basic understanding of and ability to lead these essential business functions. First, we need to understand the underlying concepts of brand and reputation:

Your brand is 100% your creation. It’s how you want to be perceived. You own and control your brand. Quirky or family-friendly or cutting-edge or whatever you make of it. You make the final call on your brand, but it takes a lot of time, money and resources to build one that accurately captures your vision. Brands help customers make decisions on where to spend their money.
Your reputation is your track record. It’s how you are perceived. You don’t fully control your reputation because it’s a holistic review of your delivery on the promise of your brand. But you can manage your reputation by building relationships and engaging audiences to reinforce your brand messages. It’s what customers use to measure if you walk the walk or if you are full of hot air. Reputation is all about trust and being impeccable with your word. If customers don’t trust you, they reject your brand.

The Marketing department is intricately tied to sales, both in day-to-day operations and in its ultimate goal of driving bottom-line results. But a great brand is worthless if it has a poor reputation of delivering what it claims to deliver. The Communications department leads the way in crafting a brand’s reputation so that customers keep coming back for more.

Public Relations — often shortened to PR — is the act of direct relationship building and broadcasting of announcements, most commonly through news and social media. It is one element among many under the Communications umbrella.

An oversimplified answer: Marketing leads brand and supports reputation while Communications leads reputation and supports brand.

Why do many companies put Communications and Public Relations under Marketing?

The majority of Fortune 500 companies have Chief Communications Officers and value the function enough to keep it away from marketing departments that just don’t get it.

Communications is an executive function that works with sales, legal, HR, and customer support. It sells the narrative that the organization is truly committed to consistently doing the right thing and building enduring trust with customers, investors, industry leaders and analysts, government officials, employees, and a variety of other audiences.

It is an adjacent but distinct function that require specialized knowledge and skills. Leaders of both departments must work together on areas of overlap, like social media — while respecting and deferring to the other in their respective areas of expertise.

This is a senior-level function that delivers big-time wins. Anyone who claims to be an expert at both is good at neither. And CEOs who don’t understand the difference need better training. If there isn’t upfront agreement on the inherent value of professional communications, then Chase Global is not the consultancy for you.

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