Crisis Chronicles
The Crisis Chronicles examines reputation-defining moments — what went wrong, what went really wrong, and what leaders must learn for the next time. Featuring Brad Chase, a 20+ year crisis communications veteran.
Three Stats on Reputation
There are three stats about comms that the smartest CEOs know well:
63 percent of a company's market value comes from its overall reputation (Source: Weber Shandwick)
Nearly 70 percent of leaders report facing a true crisis in the past five years (Source: PwC)
Only 1-in-3 have a crisis management plan in place (Source: PwC)