Terakeet. Woof. Reading bad stuff about people in your industry should rarely be viewed as a positive, but it’s truly excellent when bad actors are called out.

An industry’s weakest link holds everyone back, so I always believe it a duty to talk when someone or something crosses a line in the communications world.

There are three stats about comms that the smartest CEOs know well:

• 63 percent of a company's market value comes from its overall reputation (Source: Weber Shandwick)

• Nearly 70 percent of leaders report facing a true crisis in the past five years (Source: PwC)

• Only 1-in-3 have a crisis management plan in place (Source: PwC)

Allegations of bribery. A $200 million fine from the the U.S. government. Criminal investigation across four continents. This SAP scandal has all sorts of juicy content. As the issue is nearing its end, are there any crisis management lessons to be learned?