Crisis Chronicles

The Crisis Chronicles examines reputation-defining moments — what went wrong, what went really wrong, and what leaders must learn for the next time. Featuring Brad Chase, a 20+ year crisis communications veteran.

Crisis Management 101 Brad Chase Crisis Management 101 Brad Chase

Never Ever Say “No Comment”

No comment. It’s one of the absolute worst possible responses you can give when faced with a question from a reporter. We’ve all seen it on TV when the lawyer walking outside the courtroom says “no comment” on behalf of their client. This amps up the dramatic stakes and tension for the viewer — but it’s never ever ever ever a good thing.

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