NEWSROOM
July 31, 2023: Qwoted 100: Brad Chase of Chase Global, a Truth Teller with a True Heart
“It’s a horrid stereotype that those in media relations will say anything to get coverage for their clients, even if it’s a big stretch. Then there are guys like Brad Chase, who aren’t afraid to truthfully confront the reality that PR is at a precarious crossroads of sorts.”
July 26, 2023: How Public Affairs Pros Foster Trust with Suspicious Audiences
“Guenza said that their genuine efforts paid off and being authentic was a major player in gaining the community’s trust and ultimately, project approval.”
May 22, 2023: So, You’ve Found Yourself in a Scandal — Here’s How to Survive It
"Don’t dress it up or try to sound smart. Literally say ‘I’m sorry. I’m horrified and embarrassed,’ he says. If the facts are 100 percent unequivocally wrong, Chase says you can explain that right off the bat. “Don’t get defensive and write a novel explaining your every feeling and second-to-second movement; just lay out simple facts,” he says.
August 2, 2022: Coordinating PR and Marketing to Avoid Unwise Ad Placement and Reputation Damage
“You just know putting things on CNN, Fox News, or any sort of potentially politicized outlet...is a higher risk," says Brad Chase, founder at Seattle-based communications firm Chase Global.
March 3, 2018: How the NRA might repair its reputation
“They need to fire their communications team,” Chase said. “Bring in gun owners and non-gun owners alike who will staunchly defend the Second Amendment, but also accept the fact that it needs to be updated to be compatible with 21st-century life.”
February 27, 2018: Big and Small, N.R.A. Boycott Efforts Come Together in Gun Debate
“[Brad Chase] and a longtime friend, whose son survived the Parkland shooting, initiated a petition on Thursday that asked people to “flood Amazon’s Legal Department with calls.” The pair hoped for 5,000 signatures. By Tuesday afternoon, they had more than 200,000.”